Suunto have launched a new limited edition Suunto 7 watch complete with a new microfibre strap. What’s important about a strap I hear you say? Well if you exercise you may want to wear the watch all of the time. I think it looks great as innovation, I can’t wait to try one of them out.

Heikki Norta President of Suunto said  “Silicon and rubber straps are functional for working out, but can leave something to be desired for people who wear their watches 24/7. With our new microfibre straps, we’ve created an accessory that adds to the comfort and wearability of our Limited Edition Suunto 7 and Suunto 3, which means you can wear them throughout the day, while at work and at play”.

Short on money? grab yourself a refurbushed Suunto at their site here.