“Lifebeam” is a start up and have produced an in ear wearable called “Vi” that measures your fitness, heart rate and helps you meet your goals. The word is that these guys can’t make enough of their product to sell at the moment.

It will be interesting to see how it competes with the Jabra Sports Pulse  I reviewed last year. They will have to develop a brand as well as a product. Initial feedback is mostly positive. Have a look at their community section.