There’s a new trend in watches, perhaps it was started by Withings ?  B2A, Back to Analogue. Watches are going analogue and being smart enabled. Some are even dropping the smart bit.Digital faces are boring now. This gives hope for the established premium brands such as Tag Heuer and others to enter the smart watch game. Do we really want spam email on our phones as well as our mobiles, probably not. Do we want some things reported that are import and to us texts, updates and have we bothered to get off the sofa today, probably yes. The classic analogue watch is cool, start ups such as MVMT and traditional companies such as Garmin with the Vivomove are testimont to this direction.

Perhaps it’s a result of poor volume sales of wearables and desperation in terms of return on investment as some vendors including Lenovo are rumoured to be stopping production of wearable devices including the Moto 360. Who knows who is backing Android Wear 2 next year? Whatever the reason Analogue is back. Let’s go B2A!